Social Media Marketing
Professional
Social Media
Marketing Course
Learn to create engaging content, manage social media accounts, run Facebook and Instagram advertising campaigns, generate leads, and measure marketing results with practical training.
- Beginner-friendly practical training
- Content creation and paid advertising
- Portfolio and career preparation
Build Skills That Businesses Need
Understand how brands use social media to build awareness, connect with audiences, generate enquiries, and support business growth. Learn the strategy behind effective social media marketing.
Social Media Strategy
Learn audience research, competitor analysis, content pillars, brand positioning, and marketing goals.
Content Creation
Develop creative posts, carousels, captions, reels, stories, and effective content calendars.
Paid Advertising
Understand Meta Ads Manager, targeting, budgets, ad creatives, lead generation, and optimization.
Social Media Management
Practice scheduling, publishing, community management, customer communication, and reporting.
Analytics and Reporting
Measure engagement, reach, clicks, leads, campaign costs, and conversion performance.
AI-Powered Marketing
Use AI tools to support research, generate ideas, plan content, and improve marketing productivity.
What You Will Learn
A structured learning path covering social media fundamentals, creative production, advertising, performance measurement, and career preparation.
Social Media Marketing Fundamentals
- Introduction to social media marketing
- Organic marketing versus paid advertising
- Target audience and customer personas
- Competitor analysis and brand positioning
- Marketing goals, funnels, and KPIs
Platforms and Profile Optimization
- Facebook Page creation and optimization
- Instagram professional account setup
- LinkedIn profile and company pages
- YouTube channel fundamentals
- Profile bios, CTAs, and brand identity
Content Creation and Copywriting
- Content pillars and planning
- Social media posts and carousel design
- Captions, hooks, and calls to action
- Canva design fundamentals
- Hashtag and topic research
- AI-assisted content creation
Social Media Management
- Monthly content calendar preparation
- Meta Business Suite fundamentals
- Post scheduling and publishing
- Comments, messages, and community management
- Brand reputation and communication
Reels, Video and Influencer Marketing
- Short-form video strategy
- Video scripts, hooks, and storytelling
- Basic mobile video editing
- Influencer research and collaborations
- User-generated content fundamentals
Facebook and Instagram Ads
- Meta Ads Manager introduction
- Campaign objectives and structure
- Audience targeting and placements
- Budgets, bidding, and ad scheduling
- Lead forms and conversion tracking
- Retargeting and campaign optimization
Analytics and Performance Reporting
- Reach, impressions, and engagement
- CTR, CPC, CPL, and conversion rate
- Social media insights and analytics
- Campaign performance evaluation
- Monthly reporting and recommendations
AI, Portfolio and Career Preparation
- ChatGPT and AI-assisted marketing workflows
- Social media proposals and client briefs
- Freelancing and agency fundamentals
- Portfolio development and presentation
- Resume preparation and mock interviews
Learn Tools Used in Digital Marketing
Develop practical familiarity with platforms for content creation, social media management, advertising, and analytics.
Build Your Social Media Portfolio
Complete practical assignments that demonstrate your ability to plan, create, manage, and measure social media marketing.
01. Profile Optimization
Optimize a business Facebook Page and Instagram profile with professional branding and clear calls to action.
02. Competitor Analysis
Analyze three competing businesses and identify content, engagement, and positioning opportunities.
03. Content Calendar
Create a 30-day content calendar with post topics, formats, captions, and publishing dates.
04. Creative Production
Design 10 social media posts, three carousels, and three short-form videos.
05. Advertising Campaign
Develop a Meta advertising campaign with an objective, audience, budget plan, creatives, and measurement plan.
06. Final Marketing Strategy
Present a complete social media strategy with objectives, content planning, advertising recommendations, and reporting.
Live advertising activities require account authorization and approval of any advertising spend.
Where Can These Skills Take You?
Apply your skills in digital marketing teams, agencies, businesses, freelance projects, or your own business.
Social Media Executive
Manage business profiles, content calendars, publishing, and audience engagement.
Social Media Content Creator
Create branded graphics, captions, carousels, and short-form videos.
Social Media Ads Executive
Assist with paid campaigns, lead generation, audience targeting, and reporting.
Freelance Social Media Manager
Provide social media services to small businesses and other clients.
Digital Marketing Assistant
Support social media campaigns, content production, and wider digital marketing activities.
Business Owner
Apply social media marketing techniques to promote your own products and services.
Start Learning Social Media Marketing
The course is designed for learners who want to develop practical marketing skills, improve their business presence, or explore digital marketing career opportunities.
- Students and freshers
- Job seekers and career switchers
- Working professionals
- Freelancers and aspiring entrepreneurs
- Small business owners
- Content creators and aspiring marketers
Ready to Build Your Social Media Marketing Skills?
Learn social media strategy, content creation, paid advertising, analytics, and practical campaign planning. Contact our team to enquire about upcoming batches, fees, and learning options.
Course duration and module schedule may vary by batch.